Founder & CEO of Amplifier Corporation
Adam Friedman is a digital all-rounder, award-winning advertising creative and accomplished entertainment industry entrepreneur and performer.
Having worked as senior creative at numerous advertising agencies including The Campaign Palace, JWT, DDB, The Austereo Network, etc on Australia’s biggest brands, and as a freelancer in London, Adam formed Amplifier in 2009 to explore new media and content opportunities, and to continue to service local advertising clients that had followed him out of various agencies.
Whilst working as a senior writer, Adam formed and managed WiseMonkeyRecords, a production studio and music licensing service through which he created award-winning brand music for international TV campaigns including AXA, Target, Bonds, Jockey, Fosters and many others. These soundtracks were licensed into numerous countries, the terms of which Adam negotiated himself.
Recognising the new frontiers and opportunities created by convergence of technologies into smartphones, and having been a long time gadget freak and early adopter, Adam developed app prototypes and marketed music licensing systems which garnered him considerable interest in Europe in 2011, connecting him with Bob Geldof’s management, major labels and UK advertisers and broadcasters, turning a 6 week European trip into 9 months.
During this time he secured app development contracts with major UK clients, working with industry leaders, major artists and the developers behind Shazam, presented at numerous tech conferences in London, won best upcoming artist by NME and Island Records through his use of his custom apps in live performance. Adam returned to Australia in late 2011 to build a local development team to execute and bring his new platform ideas to market.
Adam has guest lectured at RMIT in copywriting and music for advertising, and at Victoria University in interactive music, where he recently received honorary production and performance qualifications for his work in the field. Adam holds a BA in advertising from RMIT, and has sat on their student selection committee. Adam has been written about in US Billboard Magazine, Ad News, B&T Magazine, Campaign Brief, Australian Rolling Stone, APRAP (the magazine of the Australian Performing Rights Association), and has recently been invited to Canberra on numerous occasions to advise the Federal Government on app strategy and the role of new mobile technologies in government communications.